I worked on the rebranding and visual restyle of Colruyt’s Product Brand Marketing campaigns, redefining the overall visual language and campaign layout across a wide range of touchpoints. The refreshed system introduced a more vivid and contemporary feel, bringing greater clarity, energy, and consistency to the campaigns. Alongside this, I also developed art direction for several collaborative campaigns between Colruyt and major partner brands, translating shared values into strong visual concepts that brought both identities together within one cohesive campaign image.